Trooper launches ‘Day of the Dead’ limited edition

22 Oct 2020 02:49
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NORTH WEST brewery Robinsons and rock legends Iron Maiden have launched a limited ‘Day of the Dead” version of their award-winning Trooper beer.

Following on from the huge success of last year’s release, the bottle features a new design of the band’s iconic mascot Eddie, and references the artwork of their 1990 album ‘No Prayer for the Dying’.

Mexico’s Dia de los Muertos (Day of the Dead) is celebrated annually. One of the most popular parts of the holiday is people turning themselves into skeletons, adorning their appearance with flowers and bright colours.

As a result, the sugar skull has become an icon of the Day of the Dead and one that Trooper pays homage to.

Trooper brand manager Dean Etchells says: “We are delighted to be bringing a new version of this wildly popular limited-edition label for a second year.

“We loved the response to last year’s version and this time we’re going bigger and better with wider distribution of Trooper Day of the Dead through our export and off trade partners. We hope that everyone will get a chance to get their hands on one.”

The limited edition is available now. For more information on Trooper visit www.ironmaidenbeer.com

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